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Ideal Home’s report on 2027 home colour forecasts identifies green as the leading colour direction, pointing to green selections from Dulux, Sherwin-Williams, Behr and Benjamin Moore, among others. Earthy pinks, mid-tone browns and warm neutrals also appear in brands’ announced palettes; the forecast reflects brand choices and expert views, not a measured account of consumer demand.
Green is the most repeated colour in paint brands’ 2027 forecasts, according to an Ideal Home report that compares colour-of-the-year announcements and brand palettes. The selections include light sage and herbal greens as well as deeper moss, olive and classic shades, with earthy pinks, browns and warm neutrals also featured.
The report bases its forecast on colours announced by paint and interior brands, alongside comments from colour specialists. Dulux named Soulful Sage, a light sage, its 2027 colour of the year, while Sherwin-Williams selected Celery, described as a light herbal green. Lick’s 2027 colour edit includes two greens: Green 09 and Green 23, the latter described as a chartreuse-olive shade with yellow undertones.
Several brands selected darker or more grounded greens. Behr chose Grounded, a mossy olive; Victory Colours selected Pepper Tree Green; and Benjamin Moore named Webster Green its 2027 colour of the year. The range of choices suggests green is being presented in multiple forms rather than as one uniform shade.
Other colours remain part of the forecast. Little Greene named Marle, a new mid-tone brown, its colour of the year, while Johnstone’s Paint chose Country Soil, a warm neutral. Graham & Brown selected Rose Earth, an earthy pink, and Lick’s edit includes a plaster-like Pink 14 as well as Brown 02. These are company selections and expert expectations; the report does not provide sales data showing how widely shoppers will adopt them.
Green’s Range Gives the Forecast Its Shape
The breadth of green selections gives homeowners and designers several ways to use the forecast, from lighter shades that can read as soft and botanical to deeper greens intended to add weight and colour. The report’s central point is not that every home will turn green, but that brands across the sector are choosing green repeatedly for their 2027 offerings.
The accompanying browns, warm neutrals and earthy pinks matter because they offer alternatives and potential pairings. Those shades point to palettes built around natural-looking, muted colours rather than a single headline colour. For readers planning a renovation or redecorating, the announcements can inform choices, but they are forecasts rather than a requirement to repaint or proof of a lasting shift in taste.
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How the 2027 Palette Was Compiled
Ideal Home says it draws its annual colour-trend coverage from brand colour-of-the-year announcements, selected colour edits and comments from colour experts. The report notes that brands begin revealing next year’s colours from September, making these selections an early indication of what manufacturers and designers expect to feature in home interiors.
The article contrasts the 2027 palette with the previous year’s emphasis on elevated primary colours, including blues, yellows and reds, and says deep reds and burgundies were also prominent. It describes 2027 as a move towards green, while retaining warmer supporting shades. That comparison is the publication’s interpretation of the announced palettes, not a standardized industry measurement.
“The popularity of mid-tone colours continues to rise, and we see this as a key trend for 2027, with customers recognising their unique ability to bring depth and character to a space without feeling too intense or overpowering.”
— Ruth Mottershead, creative director at Little Greene
Forecasts Are Not Sales Evidence
The report describes brand announcements and expert expectations; it does not establish that green is already the most purchased home colour or that it will dominate actual decorating choices in 2027. It offers no sales figures, consumer survey results or common method for comparing each company’s selections.
It is also unclear how the colours will be used across different homes, or whether the forecast will change as more products and design collections are released. The article’s source material presents a set of selections from named brands, not an exhaustive count of every 2027 colour announcement.
More Brand Palettes May Follow
As brands continue to release 2027 products and colour guidance, their announcements may add further shades or refine the picture. Readers can compare those releases with the selections already reported, while treating them as inspiration rather than settled evidence of what most households will choose. Whether green leads actual home colour choices will depend on consumer decisions and evidence not included in the current forecast.
Key Questions
What colour is expected to lead home trends in 2027?
Green is the most frequently named colour in the brand selections covered by Ideal Home, spanning light sage, herbal, olive and deeper classic shades.
Which companies selected green for 2027?
The report lists green choices from Dulux, Sherwin-Williams, Lick, Behr, Victory Colours and Benjamin Moore, though the shades differ between brands.
What other colours feature in the 2027 forecast?
The report also identifies earthy pinks, mid-tone browns and warm neutrals, including Rose Earth, Marle and Country Soil.
Does the forecast prove that green will be the most popular colour?
No. It summarizes brand announcements and expert opinions. It does not include sales data or consumer research proving which colours people will use most.
Source: idealhome.co.uk
