For shoppers searching OLED TV deals Black Friday, my best overall pick is the LG 77-inch C5, which pairs a large screen with Dolby Vision and Dolby Atmos support. The LG G5 is the premium option for buyers seeking a higher-tier LG set, while the Samsung 55-inch S90F stands out as a smaller, gaming-friendly alternative with a listed 144Hz motion feature. The main tradeoffs are screen size, model tier, and format support: a larger screen may suit movie nights, while a higher series may offer features you value more. Model year and exact specifications matter, so I compare them rather than treating every Black Friday offer as equivalent. Read on for the full breakdown and a guide to choosing the right OLED for your room and viewing habits.
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Key Takeaways
- The LG C5 models offer the clearest all-around fit in this list: the 77-inch version prioritizes a large-screen setup, while the 55-inch model suits smaller rooms, and both list Dolby Vision and Dolby Atmos.
- LG’s G5 is the premium-tier choice here, but buyers should compare its size and listed features with the more versatile C5 before paying more for a higher series.
- Samsung’s S90 models lean toward feature-rich alternatives, with the 55-inch S90F listing a 144Hz motion feature and the lineup offering both 2025 and 2026 options.
- Samsung and LG model names cover different years and tiers: compare the exact model number and year instead of assuming an S85, S90, B6, or C5 name tells the whole story.
- The 48-inch Sony A90K and 55-inch Roku Pro Series serve different priorities from the large LG and Samsung screens, making room size and smart-TV preference meaningful parts of the decision.
| oled tv deals black friday | Screen size | Resolution | Processor | HDR |
|---|---|---|---|---|
| LG 77-Inch OLED evo AI Super U | 77 inches | — | Alpha 9 AI Processor Gen8 | HDR10; Dolby Vision listed in product description |
| LG 65-Inch OLED AI 4K B6 Serie | 65 inches | 4K | A8 AI Processor 4K Gen3 | Dolby Vision |
| Roku 55-Inch Pro Series 4K OLE | 55 inches | — | — | Dolby Vision |
| Samsung 77-Inch Class OLED S84 | 77 inches | 4K | NQ4 AI Gen2 | OLED HDR |
| LG 55-Inch Class OLED evo AI S | 55 inches | 4K | Alpha 9 AI Processor Gen8 | Dolby Vision; HDR10 |
| Sony 48 Inch A90K BRAVIA XR 4K | 48 inches | 4K HDR | — | — |
| Samsung 77-Inch Class S90H Ser | 77 inches | 4K | NQ4 AI GEN3 | — |
| Samsung 55-Inch Class OLED 4K | — | 4K | — | — |
| Samsung 65-Inch Class OLED S90 | 65 inches | 4K | NQ4 AI Gen3 | HDR+ |
| Samsung 65-Inch Class S85H Ser | 65 inches | 4K | — | — |
| Samsung 55-Inch Class S90H Ser | 55 inches | 4K | NQ4 AI Gen3 | HDR+ |
| LG 65-Inch OLED evo G5 Series | 65 inches | 4K | Alpha 11 AI Processor Gen2 | Dolby Vision |
| Samsung 55-Inch Class S90F Sma | — | 4K UHD | NQ4 Gen3 | — |
More Details on Our Top Picks
LG 77-Inch OLED evo AI Super Upscaling 4K C5 Series Smart TV with Dolby Atmos & Vision
For a Black Friday OLED shortlist built around a cinematic screen size, the 77-inch LG C5 pairs OLED contrast with the Alpha 9 AI Processor Gen8 and AI upscaling, helping older or lower-resolution shows look cleaner on a large display. Dolby Vision and Dolby Atmos add format support for compatible films and shows, while Filmmaker Mode offers a less processed presentation. Compared with the 77-inch Samsung S84F, the C5 names Dolby Vision support and upscaling as explicit strengths; the Samsung instead specifies 120Hz refresh and Samsung TV Plus. The tradeoff is practical: a 77-inch set needs ample wall or stand space, and its premium positioning may not suit buyers who would rather spend less on a smaller screen. Black Friday makes it one to compare, not an automatic bargain at any price.
Pros:- 77-inch OLED panel combines a large viewing area with deep blacks and vibrant color.
- Alpha 9 AI Processor Gen8 and AI upscaling can improve the presentation of lower-resolution content.
- Dolby Vision, Dolby Atmos, and Filmmaker Mode support a cinema-oriented setup.
Cons:- The 77-inch size requires considerable space and careful planning for delivery and installation.
- Premium positioning may make a smaller OLED a better fit for budget-conscious buyers.
Best for: Movie and sports viewers with a large living room who want a 77-inch OLED, Dolby Vision, and image processing for mixed-quality sources.
Not ideal for: Small-room buyers or shoppers prioritizing a compact setup; the 77-inch panel needs substantial space and may exceed their budget.
- Screen size:77 inches
- Display technology:OLED evo
- Series:C5
- Processor:Alpha 9 AI Processor Gen8
- HDR:HDR10; Dolby Vision listed in product description
- Audio:Dolby Atmos
- Picture features:AI Super Upscaling; Filmmaker Mode
- Smart assistant:Alexa built-in
Our verdict“Choose the LG C5 if a large, Dolby Vision-capable OLED matters more than saving space or choosing a smaller set.”
LG 65-Inch OLED AI 4K B6 Series Smart TV (2026 Model)
The LG 65-inch B6 is the gaming-focused pick in this group, with a listed 120Hz refresh rate, 0.1ms response time, VRR, NVIDIA G-SYNC, and AMD FreeSync Premium. Those connections matter to players with compatible consoles or PCs: they can reduce tearing and keep motion smoother without requiring a move to a more premium series. Against the LG 55-inch C5, the B6 offers a larger screen and a clearly specified gaming feature set, while the C5 listing calls out OLED evo, Brightness Booster, and Filmmaker Mode. The B6’s Dolby Vision and Dolby Atmos also suit mixed movie-and-game use. Its 65-inch footprint and many settings may be more than a smaller room or plug-and-play viewer needs, and the product information does not establish how its performance compares with higher-tier models.
Pros:- 120Hz refresh, 0.1ms response time, and VRR support are well suited to fast gameplay.
- NVIDIA G-SYNC and AMD FreeSync Premium cover common PC graphics setups.
- Dolby Vision and Dolby Atmos add useful movie and streaming support beyond gaming.
Cons:- The 65-inch screen may be too large for compact rooms.
- The feature set and settings may take extra time for less experienced users to configure.
Best for: Console and PC gamers who want a 65-inch OLED with 120Hz, VRR, and support for both G-SYNC and FreeSync.
Not ideal for: Buyers with limited wall or stand space, or viewers who want a simple TV setup with few settings to manage.
- Screen size:65 inches
- Resolution:4K
- Processor:A8 AI Processor 4K Gen3
- HDR:Dolby Vision
- Refresh rate:120Hz
- Response time:0.1ms
- Gaming features:NVIDIA G-SYNC; AMD FreeSync Premium; VRR
- Smart platform:webOS
- Dimensions with stand:57.0 × 35.4 × 8.6 inches
Our verdict“Pick the B6 if smooth 65-inch OLED gaming is your priority and you will use its variable-refresh features.”
Roku 55-Inch Pro Series 4K OLED Smart TV (2026 Model)
The Roku Pro Series 55-inch OLED earns its place for buyers who value straightforward setup and a familiar, user-friendly interface alongside OLED contrast. Its 120Hz 4K OLED display, Dolby Vision, and Dolby Atmos cover the core picture and sound formats listed here, while the voice remote adds backlit buttons and a remote-finder feature—handy in a dark viewing room. Compared with the 55-inch LG C5, Roku emphasizes ease of use and remote convenience; the LG provides more detail about its processor, upscaling, HDR10, and Filmmaker Mode. The Roku also lists FreeSync Premium, ALLM, and VRR for gaming, but the supplied information gives limited detail about platform compatibility. Its screen may also be harder to view in a bright room because glare is a stated concern, so it is not my pick for a sunlit space.
Pros:- 4K OLED and Dolby Vision provide a strong format foundation for films and streaming.
- 120Hz refresh plus FreeSync Premium, ALLM, and VRR address smoother gaming.
- Voice remote includes backlit buttons and a remote-finder feature.
- Tool-less stand offers adjustable height for flexible placement.
Cons:- The thin screen may be susceptible to glare in bright rooms.
- The product details provide limited information about smart-platform compatibility.
Best for: Viewers who want a 55-inch OLED with a quick setup, an easy-to-use interface, and a remote suited to dark rooms.
Not ideal for: People watching in a bright, glare-prone room or buyers who need detailed confirmation of smart-platform compatibility before choosing.
- Screen size:55 inches
- Resolution and display:4K OLED
- Refresh rate:120Hz
- HDR:Dolby Vision
- Audio:Dolby Atmos
- Gaming features:FreeSync Premium; ALLM; VRR
- Remote:Voice control; backlit buttons; remote finder
- Stand:Tool-less with adjustable heights
- Connectivity:Bluetooth Headphone Mode
Our verdict“Choose Roku’s Pro Series if simple setup and a practical voice remote matter more than extensive platform details.”
Samsung 77-Inch Class OLED S84F Series Smart TV (2025 Model, 77S84F)
The Samsung 77-inch S84F is the large-screen choice for viewers who want OLED contrast, 120Hz motion, and Samsung’s TV Plus channel selection in one set. Its NQ4 AI Gen2 processor is listed for AI-enhanced picture processing, while the 120Hz panel is a clear fit for fast sports and compatible gaming. Compared with the 77-inch LG C5, the S84F’s product details highlight Samsung TV Plus and smooth motion; LG names Dolby Vision, Dolby Atmos, Filmmaker Mode, and AI upscaling. That difference can guide a Black Friday comparison: choose around the features you will actually use rather than screen size alone. Samsung lists OLED HDR, not Dolby Vision, and says full smart features require a Samsung Account. The 77-inch footprint also rules it out for tighter rooms.
Pros:- 77-inch OLED screen pairs deep contrast with a large viewing area.
- 120Hz refresh rate suits sports and compatible gaming.
- NQ4 AI Gen2 processor is specified for AI-enhanced picture processing.
- Samsung TV Plus provides access to free and premium channel options.
Cons:- Full smart features require a Samsung Account.
- Dolby Vision is not listed in the supplied specifications, unlike the LG C5.
- The 77-inch size demands substantial room and installation planning.
Best for: Samsung ecosystem households seeking a 77-inch OLED with 120Hz motion and access to Samsung TV Plus channels.
Not ideal for: Buyers who require Dolby Vision, prefer not to use a Samsung Account for smart features, or lack room for a 77-inch television.
- Screen size:77 inches
- Series and model year:S84F; 2025
- Resolution:4K
- Processor:NQ4 AI Gen2
- HDR:OLED HDR
- Refresh rate:120Hz
- Sound:Multi-dimensional surround sound
- Smart platform:Samsung TV Plus
- Design:Wave-inspired design with sleek bezel
Our verdict“The S84F fits buyers who want a 77-inch Samsung OLED and TV Plus more than Dolby Vision support.”
LG 55-Inch Class OLED evo AI Super Upscaling 4K C5 Series Smart TV with Dolby Atmos and Dolby Vision
The 55-inch LG C5 keeps the OLED evo C5 feature set in a more manageable size than the 77-inch C5, making it the more practical pick for a bedroom, apartment, or smaller living room. Its Alpha 9 AI Processor Gen8 and AI Super Upscaling are designed to improve the appearance of varied source material, while Brightness Booster and Bright Room Ready are aimed at rooms with more ambient light. Dolby Vision, HDR10, Dolby Atmos, and Filmmaker Mode round out a flexible movie setup. Compared with the 55-inch Roku Pro Series, the LG provides more specified picture-processing and HDR details; Roku instead makes setup and its backlit, voice-controlled remote a selling point. The C5’s feature range may take time to tune, and buyers who want a larger screen should compare it with the 65-inch B6 before choosing.
Pros:- OLED evo panel and Brightness Booster support vivid images in a range of viewing conditions.
- AI Super Upscaling and Alpha 9 AI Processor Gen8 target mixed-quality sources.
- Dolby Vision, HDR10, Dolby Atmos, and Filmmaker Mode suit varied film and streaming content.
Cons:- The 55-inch screen may feel small in a large living room compared with the 65-inch B6 or 77-inch models.
- The number of picture features and settings may require time to configure.
Best for: Movie-focused viewers in apartments or smaller rooms who want OLED evo, Dolby Vision, and picture-processing features without a 65- or 77-inch screen.
Not ideal for: Shoppers who need a large-screen presentation or prefer a simple, low-adjustment TV experience.
- Screen size:55 inches
- Display technology:OLED evo
- Series:C5
- Resolution:4K
- Processor:Alpha 9 AI Processor Gen8
- HDR:Dolby Vision; HDR10
- Audio:Dolby Atmos
- Picture features:AI Super Upscaling; Filmmaker Mode; Brightness Booster; Bright Room Ready
Our verdict“Choose the 55-inch C5 if you want LG’s OLED evo picture features in a room where a larger TV would be impractical.”
Sony 48 Inch A90K BRAVIA XR 4K HDR OLED Smart Google TV
For a smaller room, desk setup, or secondary viewing space, the 48-inch Sony A90K offers a distinctly cinematic mix of OLED contrast and Sony’s screen-based sound. HDMI 2.1 and the listed 8.5ms input lag suit responsive gaming, while Dolby Vision and IMAX Enhanced support give compatible films a more tailored HDR presentation. Compared with the much larger Samsung 65-inch S90F, this is the better fit when screen size matters less than a compact footprint and Sony’s Google TV platform. The tradeoff is exactly that size: it cannot deliver the room-filling impact of the Samsung, and its premium positioning may make it a harder Black Friday pick if a larger screen is the priority. I’d shortlist it for buyers who want high-end features without a 55-inch-plus panel.
Pros:- OLED panel delivers deep blacks and vivid color for films and games
- HDMI 2.1 and listed 8.5ms input lag support responsive gaming
- Dolby Vision and IMAX Enhanced add format support for compatible content
- Acoustic Surface Audio+ with Dolby Atmos gives sound a screen-based presentation
Cons:- 48-inch size lacks the impact of the larger Samsung S90F and S90H options
- Premium positioning may be difficult to justify for buyers focused on screen size
- Extended viewing can draw substantial power, according to the supplied product information
Best for: Buyers furnishing a smaller living room, bedroom, or gaming setup who want OLED contrast, HDMI 2.1, and Google TV in a 48-inch screen.
Not ideal for: Viewers planning a large shared-room setup or prioritizing maximum screen size; the 48-inch panel will feel modest beside the 65- and 77-inch options.
- Screen size:48 inches
- Display technology:OLED
- Resolution:4K HDR
- Smart platform:Google TV
- HDR support:Dolby Vision, IMAX Enhanced
- Audio:Acoustic Surface Audio+ with Dolby Atmos
- Input lag:8.5ms for gaming
- HDMI:HDMI 2.1
Our verdict“Choose the A90K if you want a compact, feature-rich OLED for gaming and movies rather than a larger screen.”
Samsung 77-Inch Class S90H Series OLED 4K Smart TV (2026 Model)
The 77-inch Samsung S90H is the scale-first choice here: its large OLED screen is paired with Motion Xcelerator 165Hz, NVIDIA G-SYNC, and AMD FreeSync Premium Pro, making it the strongest match in this group for a big-screen gaming setup. Its NQ4 AI GEN3 processor also applies HDR enhancement and upscaling, which can help lower-resolution sources make better use of the expansive display. Compared with the Samsung 65-inch S85H, the S90H puts more emphasis on higher-refresh gaming and screen size, but that combination asks for more room and a more involved setup. Glare Free technology is a practical advantage in brighter spaces, though it cannot remove every reflection. For Black Friday shoppers, this makes the most sense when the viewing distance, room, and gaming hardware can all make use of its scale and capabilities.
Pros:- 77-inch OLED screen suits large shared rooms and cinematic viewing
- Motion Xcelerator 165Hz targets smooth motion for compatible gaming
- NVIDIA G-SYNC and AMD FreeSync Premium Pro support variable-refresh gaming
- Glare Free technology can reduce reflections in brighter rooms
Cons:- Large screen needs suitable room space and viewing distance
- Advanced feature set may make setup less straightforward
- Premium gaming and screen-size features may make this a less practical value choice
Best for: PC and console gamers with a large room who want a 77-inch OLED, high-refresh motion features, and variable-refresh support.
Not ideal for: Small-room shoppers or casual viewers who will not use the high-refresh gaming features and would rather choose a smaller, simpler set.
- Screen size:77 inches
- Display type:OLED
- Resolution:4K
- Model year:2026
- Processor:NQ4 AI GEN3
- Motion technology:Motion Xcelerator 165Hz
- Gaming compatibility:NVIDIA G-SYNC, AMD FreeSync Premium Pro
- Glare reduction:Glare Free technology
Our verdict“Pick the S90H when a 77-inch screen and advanced gaming features matter more than simplicity or compact size.”
Samsung 55-Inch Class OLED 4K S85F Series Smart TV with Vision AI and Dolby Atmos
The 55-inch Samsung S85F is a balanced fit for buyers who want OLED contrast and a familiar mid-size screen without stepping up to the 65-inch S90F or 77-inch S90H. Its 120Hz refresh rate and Motion Xcelerator 120Hz give sports and compatible games smoother motion than a basic 60Hz set, while Tizen and Vision AI add streaming and image-processing features. The listed Dolby Atmos audio is a useful built-in option, though 20W total power may not satisfy viewers seeking powerful room-filling sound. Compared with the Sony A90K, the S85F gives you seven more inches of screen and a 120Hz panel, but it lacks the Sony’s stated Dolby Vision support. The product data also lists LED backlight technology alongside OLED, so I’d verify the exact panel specification before buying.
Pros:- 55-inch OLED and 4K resolution suit typical living-room viewing
- 120Hz refresh rate and Motion Xcelerator target smoother sports and gaming
- Tizen operating system provides built-in smart TV functionality
- Dolby Atmos support adds a spatial-audio option through the built-in system
Cons:- HDR support is listed as HDR10+, not Dolby Vision
- The supplied specs list LED backlight technology despite identifying the display as OLED, so the panel details need confirmation
- 20W audio output may be limited for large rooms or viewers seeking strong built-in sound
Best for: Households seeking a 55-inch OLED for everyday streaming, sports, and casual gaming, with built-in smart TV features.
Not ideal for: Buyers who require Dolby Vision, want a clearly documented panel specification, or expect built-in audio to replace a dedicated sound system.
- Display size:55 inches
- Display technology:OLED (product data also lists LED backlight technology)
- Resolution:4K
- Refresh rate:120Hz
- HDR format:HDR10+
- Motion enhancement:Motion Xcelerator 120Hz
- Operating system:Tizen
- Audio:Multi-channel Dolby Atmos, 20W total power
Our verdict“Choose the S85F for a 55-inch, 120Hz everyday OLED if HDR10+ support and the listed panel details meet your needs.”
Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) with AI Processor and HDR+
The 65-inch Samsung S90F lands between the 55-inch S85F and 77-inch S90H, making it a strong middle-size choice for buyers who want room-filling viewing without committing to the largest panel in this lineup. Its NQ4 AI Gen3 processor upscales content toward 4K, which is useful when much of your viewing library is not native 4K, and the listed 144Hz refresh rate is suited to fast games and sports. Compared with the S85H, the S90F specifies a faster refresh rate, while the S85H lists G-SYNC and FreeSync support more explicitly. The S90F’s HDR+ and built-in Alexa add convenience, but the feature set may take patience to configure, and AI processing cannot make every low-quality source look equally sharp. It is a better match for active gaming and sports viewing than for buyers who want the simplest setup.
Pros:- 65-inch 4K OLED provides a substantial screen without the space needs of a 77-inch set
- 144Hz refresh rate supports smooth motion for compatible gaming and sports
- NQ4 AI Gen3 processor upscales lower-resolution content toward 4K
- Built-in Alexa adds voice-control convenience
Cons:- AI upscaling results can vary with the quality of the source
- The listed feature set may require a more involved setup
- Variable-refresh compatibility is not specified in the supplied product data
Best for: Viewers choosing a 65-inch OLED for sports, gaming, and mixed-quality streaming who value high refresh and AI upscaling.
Not ideal for: Buyers who want clearly specified variable-refresh compatibility, a simple setup, or features tailored primarily to films rather than fast motion.
- Screen size:65 inches
- Resolution:4K
- Processor:NQ4 AI Gen3
- Refresh rate:144Hz
- HDR:HDR+
- Smart feature:Built-in Alexa
- Model year:2025
Our verdict“Choose the S90F if you want a 65-inch OLED with a high listed refresh rate and upscaling for varied content.”
Samsung 65-Inch Class S85H Series OLED 4K Smart TV (2026 Model)
The 65-inch Samsung S85H makes a persuasive case for buyers who want a large OLED with gaming support but do not need the S90H’s 77-inch screen or 165Hz motion specification. It pairs AI 4K upscaling with Motion Xcelerator 120Hz and lists both NVIDIA G-SYNC and AMD FreeSync Premium, a useful mix for smoothing compatible gameplay. Pantone validation also gives color-focused viewers a concrete point of differentiation from the more speed-focused 65-inch S90F, whose listed refresh rate is higher at 144Hz. The tradeoff is that S85H’s supplied data does not specify a refresh rate beyond Motion Xcelerator 120Hz, and its picture processing can vary with source quality. I’d rank it as the practical gaming pick for a mid-size living room, not as the choice for buyers chasing the largest screen or highest stated refresh rate.
Pros:- 65-inch OLED combines 4K resolution with deep blacks and vivid colors
- Motion Xcelerator 120Hz and listed G-SYNC and FreeSync support target smoother gameplay
- AI 4K upscaling can improve the presentation of lower-resolution sources
- Pantone validation supports its color-accuracy positioning
Cons:- Supplied specifications do not state a panel refresh rate beyond the Motion Xcelerator 120Hz feature
- Upscaling quality can vary depending on the source
- The S90F lists a higher 144Hz refresh rate for buyers focused on fast motion
Best for: Console and PC gamers seeking a 65-inch OLED with 120Hz-class motion features, variable-refresh support, and AI upscaling.
Not ideal for: Buyers prioritizing the highest stated refresh rate, a 77-inch cinematic screen, or consistent results from low-quality video sources.
- Screen size:65 inches
- Series:S85H
- Display technology:OLED
- Resolution:4K
- Model year:2026
- Gaming features:Motion Xcelerator 120Hz, NVIDIA G-SYNC, AMD FreeSync Premium
- Upscaling:AI 4K Upscaling
- Color validation:Pantone Validated
Our verdict“Pick the S85H if you want a 65-inch OLED gaming set with upscaling and variable-refresh support rather than the highest refresh rate.”
Samsung 55-Inch Class S90H Series OLED 4K Smart TV (2026 Model)
For a 55-inch OLED that needs to handle both daytime viewing and demanding games, the Samsung S90H pairs glare-reducing screen technology with a high 165Hz refresh rate. Its Glare Free technology can make reflections less distracting than on the LG G5, while the NQ4 AI Gen3 processor handles upscaling and motion adjustments for mixed streaming and sports content. The 165Hz capability gives this model an advantage over the Samsung S90F’s 144Hz ceiling, but that difference matters most to PC gamers with compatible hardware; it is not a general benefit for every console or video source. HDR+ is listed, but Dolby Vision is not, so viewers seeking that format should compare LG options. I’d shortlist it when glare and PC gaming are priorities, not when a wider screen or Dolby Vision support matters more.
Pros:- Glare Free technology helps reduce distracting reflections in brighter rooms.
- 165Hz refresh rate with G-SYNC and FreeSync Premium Pro support.
- NQ4 AI Gen3 processing supports picture and sound enhancement.
- AI upscaling and motion enhancement can improve lower-resolution and fast-moving content.
Cons:- The 165Hz gaming benefit depends on a compatible PC and supported content.
- Dolby Vision is not listed among the supported HDR features.
- Picture and processing results can vary with source content and connected hardware.
Best for: PC gamers seeking a 55-inch OLED with glare reduction, adaptive sync, and compatible high-refresh-rate gaming.
Not ideal for: Buyers who want Dolby Vision, a larger screen for a spacious living room, or high-refresh-rate performance without compatible PC hardware.
- Screen size:55 inches
- Display technology:OLED
- Resolution:4K
- HDR:HDR+
- Processor:NQ4 AI Gen3
- Refresh rate:165Hz
- Gaming support:G-SYNC and FreeSync Premium Pro
- Picture features:Glare Free technology, AI upscaling, AI motion enhancer, and auto HDR remastering
Our verdict“Choose the S90H if you want a glare-conscious 55-inch OLED for PC gaming, but compare the LG G5 if Dolby Vision or a larger screen matters more.”
LG 65-Inch OLED evo G5 Series 4K Smart TV (OLED65G5WUA, 2025)
The LG OLED evo G5 is the premium, room-defining choice in this group: its 65-inch screen and Re:New Wall Design suit buyers who want a large TV mounted close to the wall, rather than a smaller set focused on PC gaming. Self-lit pixels provide deep blacks, while Brightness Booster Max is aimed at making the image more vivid; Dolby Vision and Dolby Atmos also give it format support that the Samsung S90H does not list. For gaming, its up-to-120Hz refresh rate and 0.1ms response time are strong, though the S90H offers a higher listed refresh rate for compatible PC setups. The G5’s tradeoffs are its premium positioning, more involved feature set, and fixed 65-inch size. I’d favor it for a carefully planned living-room setup, not for shoppers prioritizing compact placement or maximum refresh rate.
Pros:- 65-inch OLED panel with self-lit pixels for deep blacks and vivid color.
- Brightness Booster Max is designed to deliver a brighter, more impactful picture.
- Dolby Vision and Dolby Atmos support for compatible films and audio setups.
- Wall-oriented design, four HDMI 2.1 inputs, and webOS.
Cons:- Its premium positioning may put it beyond buyers seeking a value-focused OLED.
- The listed refresh rate reaches 120Hz, below the Samsung S90H’s 165Hz for compatible PC gaming.
- The 65-inch size may not suit compact rooms or buyers seeking a different screen size.
Best for: Buyers furnishing a premium living room who want a 65-inch OLED designed for wall mounting, Dolby Vision, and Dolby Atmos.
Not ideal for: PC gamers prioritizing refresh rates above 120Hz, shoppers who need a screen smaller or larger than 65 inches, or buyers seeking a simpler feature set.
- Screen size:65 inches
- Resolution:4K
- Processor:Alpha 11 AI Processor Gen2
- HDR:Dolby Vision
- Sound format:Dolby Atmos
- Refresh rate:Up to 120Hz
- Response time:0.1ms
- HDMI inputs:4 HDMI 2.1
- Smart platform and design:webOS; Re:New Wall Design
Our verdict“Pick the G5 for a large, wall-mounted OLED with Dolby Vision and Atmos; choose the S90H instead if compatible high-refresh-rate PC gaming is your priority.”
Samsung 55-Inch Class S90F Smart TV (2025 Model, 55S90F), NQ4 Gen3 Processor, Upscaling Pro, HDR+, Motion Xcelerator 144Hz, Vision, Alexa Built-in, 4K UHD
The Samsung S90F is the more measured 55-inch gaming pick: it retains OLED contrast, AI upscaling, and a 144Hz refresh rate without pushing as high as the 2026 S90H’s 165Hz ceiling. That makes the S90F a sensible match for buyers whose compatible PC setup tops out below 165Hz or who mainly want smooth motion for games and sports. Its NQ4 Gen3 processor and built-in Alexa add useful everyday features, while HDR10+ support is specified. The tradeoff is that the supplied specs do not list the S90H’s glare-reduction feature or adaptive-sync formats, so buyers planning a bright-room gaming setup should compare those details carefully. Like the S90H, the S90F’s highest refresh-rate gaming depends on compatible hardware; it is not a reason on its own to upgrade from a lower-refresh-rate display.
Pros:- 4K OLED display with pixel-level dimming for strong contrast.
- 144Hz Motion Xcelerator supports smooth gaming and fast-moving content.
- NQ4 Gen3 processing and Upscaling Pro support image enhancement.
- Built-in Alexa voice control and HDR10+ support.
Cons:- 144Hz gaming requires compatible hardware and supported content.
- The supplied specifications do not list the S90H’s Glare Free technology.
- Adaptive-sync support is not specified in the provided product details.
Best for: Gamers and streamers looking for a 55-inch OLED with 144Hz motion, AI upscaling, and built-in Alexa.
Not ideal for: Buyers who need the S90H’s listed glare-reduction technology or 165Hz refresh rate, or who require confirmed adaptive-sync support.
- Display size:55 inches
- Display technology:OLED with pixel-level dimming
- Resolution:4K UHD
- Refresh rate:144Hz
- HDR format:HDR10+
- Processor:NQ4 Gen3
- Motion enhancement:Motion Xcelerator 144Hz
- Audio:2.1-channel surround sound; 40W maximum output
- Voice control:Alexa built in
Our verdict“Choose the S90F for a 55-inch OLED with 144Hz gaming and Alexa, but favor the newer S90H if glare reduction or 165Hz PC gaming is a priority.”
How We Picked
I compared these 13 OLED TVs by the details that can change a Black Friday buying decision: screen size, product tier, model year, listed picture and audio features, gaming-related specifications, and smart-TV platform. I treated the product names and stated specifications as the available evidence, without assuming that similarly named models share the same capabilities. Because the list spans compact and large screens as well as 2025 and 2026 models, I gave weight to how clearly each option fits a distinct buyer and room.
The ranking favors versatility and a clear case for choosing the model over size or a higher series name alone. That puts the 77-inch LG C5 first for its broad mix of scale and Dolby format support, with the LG G5 positioned as a premium alternative and the Samsung S90F as a strong smaller-screen feature pick. Value here means fit and useful features, not a claim about a live discount: Black Friday offers change, so buyers should check the exact model and listing before deciding.
| oled tv deals black friday | Display technology | Processor | HDR |
|---|---|---|---|
| LG 77-Inch OLED evo AI Super U | OLED evo | Alpha 9 AI Processor Gen8 | HDR10; Dolby Vision listed in product description |
| LG 65-Inch OLED AI 4K B6 Serie | — | A8 AI Processor 4K Gen3 | Dolby Vision |
| Roku 55-Inch Pro Series 4K OLE | — | — | Dolby Vision |
| Samsung 77-Inch Class OLED S84 | — | NQ4 AI Gen2 | OLED HDR |
| LG 55-Inch Class OLED evo AI S | OLED evo | Alpha 9 AI Processor Gen8 | Dolby Vision; HDR10 |
| Sony 48 Inch A90K BRAVIA XR 4K | OLED | — | — |
| Samsung 77-Inch Class S90H Ser | — | NQ4 AI GEN3 | — |
| Samsung 55-Inch Class OLED 4K | OLED (product data also lists LED backlight technology) | — | — |
| Samsung 65-Inch Class OLED S90 | — | NQ4 AI Gen3 | HDR+ |
| Samsung 65-Inch Class S85H Ser | OLED | — | — |
| Samsung 55-Inch Class S90H Ser | OLED | NQ4 AI Gen3 | HDR+ |
| LG 65-Inch OLED evo G5 Series | — | Alpha 11 AI Processor Gen2 | Dolby Vision |
| Samsung 55-Inch Class S90F Sma | OLED with pixel-level dimming | NQ4 Gen3 | — |
Factors to Consider When Choosing Oled Tv Deals Black Friday
Black Friday can make several OLED models appear interchangeable when the real differences are size, model year, and feature set. I would settle the room and viewing priorities first, then compare the exact model numbers on your shortlist. These factors help separate a genuinely suitable TV from a tempting offer that does not match your setup.
Match Screen Size to Viewing Distance and Room Layout
A bigger OLED can create a more cinematic feel, but it is not automatically the better buy for every room. Check the space between your usual seat and the screen, plus whether the TV will fit the wall or stand without dominating the room. The 77-inch LG C5 and Samsung options are aimed at large-screen setups, while the 48-inch Sony A90K and 55-inch models make more sense in compact spaces. A common mistake is choosing by screen size alone and overlooking viewing distance or furniture dimensions. If you are moving up in size, measure the full TV width and height, not just the diagonal. Choose the biggest screen your room can comfortably support rather than stretching for a size that makes everyday viewing awkward.
Compare Exact Model Years and Series, Not Just Brand Names
This roundup includes both 2025 and 2026 models, along with series names such as LG B6, C5, and G5 and Samsung S85, S90, and S84. Those labels do not replace checking the full model number and listing details, particularly when a deal page uses a shortened name. Newer model year does not automatically mean the better fit: a prior-year TV may still suit your needs if its listed features and size match. Compare the specification sheets for the exact version being sold, since names can be similar across screen sizes and years. Also verify whether the listing includes the stand or describes a wall-oriented design if mounting matters to you. This small bit of checking helps avoid buying a model based on assumptions about another member of its series.
Decide Which HDR Formats Your Sources Need
Format support can matter when you watch films and shows from services or devices that favor particular HDR standards. The listed LG C5 models support Dolby Vision, while Samsung models in this selection list HDR+; do not assume one format label covers every source you use. Check the services, streaming box, game console, and disc player you expect to connect, then confirm what each supports. Buyers who already have a preferred ecosystem may get more practical value from matching formats than from stepping up to a larger screen. A frequent misstep is comparing televisions by broad claims such as “4K HDR” without checking the specific formats listed. If you are unsure, look up the formats used by your main content sources before making the call.
Pay for Gaming Features Only If They Fit Your Setup
Gaming specifications matter most when your console or PC can use them and you play titles where smoother motion is useful. The 55-inch Samsung S90F listing specifies Motion Xcelerator 144Hz, making that detail relevant to buyers comparing gaming-focused setups. Do not treat a refresh-rate claim as a reason to choose a TV without confirming the connection and feature requirements for your own devices. Casual players may care more about screen size, smart-TV ease, or supported picture formats than a high refresh specification. Before purchase, check the complete input and gaming specifications for the exact model, since the product names alone do not establish every capability. If gaming is central to your choice, compare these details before using a general “best for gaming” label as a shortcut.
Choose a Smart-TV Experience You Will Actually Use
Smart-TV software shapes routine tasks such as finding an app, switching inputs, and controlling the TV with a voice assistant. This list includes Roku, Google TV, and manufacturer smart-TV platforms, so the interface may be as relevant to you as picture features. If you already use a particular streaming ecosystem, check its app support and how you prefer to organize content. A built-in platform can keep a setup simple, but an external streamer may be a better fit if you want to keep using a familiar interface. Avoid buying based only on the number of apps or a platform name; check the services and controls you rely on. Consider who else in the household will use the TV, since a straightforward interface can matter more than a feature they rarely open.
Judge the Black Friday Offer by the Exact TV, Not the Deal Label
Seasonal sale language can distract from whether the offered model is the right one. Compare the exact model number, screen size, year, included accessories, delivery terms, and return policy before choosing between listings. If two deals look close, make a short checklist of the features you genuinely need rather than upgrading for a specification you will not use. Older model year does not by itself make a TV a poor choice, and a newer model is not a bargain if it lacks a feature important to your setup. Keep a note of the specific products you are comparing so a retailer’s shortened title does not lead you to a different variant. The strongest deal is the one that fits your room and viewing priorities, not simply the listing with the most dramatic sale language.
Frequently Asked Questions
Should I choose the 77-inch LG C5 or the 65-inch LG G5?
Choose based on whether screen size or the higher LG series matters more to your setup. The 77-inch C5 is the clearer fit if you want a large screen and value its listed Dolby Vision and Dolby Atmos support. The 65-inch G5 is the premium-tier alternative, but its smaller size may suit a more constrained room. Compare the exact listing specifications and installation needs rather than assuming a series name alone guarantees a better experience. If you cannot comfortably fit 77 inches, the larger C5’s size advantage is not useful.
Is a 2025 OLED still worth considering during Black Friday 2027?
It can be, if the exact model has the features you want and fits your room. This list includes 2025 sets such as the LG G5, Samsung S84F, S90F, and S85F, alongside 2026 models. A prior-year TV may be a sensible choice when its size, format support, and gaming features suit your devices. Check that the listing is for the model you researched and review its warranty, return terms, and included accessories. Do not assume the year alone settles which option is the better buy.
Which TV in this list makes the most sense for a smaller room?
The 48-inch Sony A90K is the smallest listed option, so it is the most direct match for a compact room or a closer seating position. The 55-inch TVs can work when you want a larger image but still have limited space. Measure the wall or stand and check the TV’s full dimensions before ordering, since diagonal screen size does not tell you how wide the set will be. Also think about how far away you sit; a screen that fits physically may still feel too large at a short distance. If smart-TV platform preference matters, compare the Sony’s Google TV with the other options before deciding.
Do I need Dolby Vision, or is HDR+ enough for my setup?
That depends on the content sources and devices you use, not just the TV brand. The LG C5 listings include Dolby Vision support, while Samsung models in this roundup list HDR+ features. Check which formats your streaming services, player, and other sources provide, and confirm the exact TV supports the formats you care about. Avoid treating a general “HDR” label as proof that every format is supported. If your main sources do not use a particular format, another factor—such as size, smart-TV interface, or gaming capability—may matter more.
Is the Samsung S90F a better gaming choice than the LG C5?
The Samsung 55-inch S90F listing names Motion Xcelerator 144Hz, which makes it worth examining if your gaming setup can make use of that feature. The LG C5 may appeal more if Dolby Vision and Dolby Atmos support or a 77-inch size is a higher priority. The product names alone do not provide enough information to compare every gaming capability, so check the full specifications for the exact size and model year. Confirm that your console or PC supports the features you are paying for. For occasional gaming, prioritize the complete set of features you will use rather than one specification in isolation.
Conclusion
My best overall pick is the 77-inch LG C5 for shoppers who want a large screen with Dolby Vision and Dolby Atmos support. For best value by fit, I would start with the 65-inch LG B6 or a suitably sized 2025 model, then compare exact features and listing terms rather than assuming the newest model is the best choice. The LG G5 is my best premium recommendation for buyers focused on LG’s higher-tier option, while the LG C5 is the best for beginners who want a straightforward shortlist centered on familiar picture and audio formats. For a smaller room, look at the 48-inch Sony A90K; for a gaming-focused smaller screen, compare the 55-inch Samsung S90F and its listed 144Hz motion feature. Before ordering, verify the precise model, size, and specifications so the Black Friday offer matches the TV you intended to buy.
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